Executive Book Summaries

A bit pressed for time, are we? There you are, at the end of yet another grueling day. And you know you need to get through half a dozen business books you still haven't managed to find the time to read.

Consider these common scenarios:

  • Four times today, someone's mentioned a title and your sphincter muscles tightened as you changed the subject. You don't know what that book's about, and you don't want to look stupid.
  • At an executive meeting, you find out your competitor has already implemented a strategy you haven't read about and that competitor is now eating your lunch.
  • You have a problem that is costing your company, and mention this to another executive at a conference. Incredulous, he looks at you and asks why you didn't read (name the book). You slink away in embarrassment, feeling uninformed and foolish.

If one of these doesn't apply to you, probably another negative scenario does. And you know the answer lies in reading those great business books. If only you had the time to do that...there are only so many hours in a day. What can you do?

The answer is here!

 

 

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Leadership Gold
Lessons I've Learned from a Lifetime of Leading
by John C. Maxwell

 Good leadership always makes a difference. It can turn organizations around and positively impact the lives of thousands. Learning more about leadership will make a difference in you, and you will make a difference in the lives of others. John Maxwell shares a lifetime of leadership truths, which can guide anyone who currently leads or aspires to lead. Click to get this summary free!
Sway
The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman

Brothers and authors Ori and Rom Brafman explore several of the psychological forces that derail rational thinking. We are all more prone to irrational behavior than we realize and this can affect our careers and shape our business and personal relationships. Understanding why the sway of irrational behavior is so alluring can help us to become more aware of it and perhaps less likely to fall victim to its force. Click to get this summary free!
Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki

For a quarter of a century, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, crackpot jargon, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. How to stand the test of time. Click to get this summary free!
Talent Is Overrated
What Really Separates World-Class Performers from Everybody Else
by Geoffrey Colvin

What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance. Click to get this summary free!
Buyology
Truth and Lies about Why We Buy
by Martin Lindstrom

How much do we know about what we buy? What truly influences our decisions? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of 2,000 volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.  Click to get this summary free!

 

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